Sell Your Point with Stories
The old saying goes that some pieces of information just “go in one ear, and out the other.” Did you ever wonder why? It could be a number of things: you haven’t had your coffee for the morning, there’s a rock in your shoe, or maybe that the person you’re listening to is saying things that just aren’t memorable to you. But a story could definitely help in making that message stick.
Good salespeople need stories to sell their products or services. For instance, you might be in a meeting and the speaker standing in front of you is talking about logistics. If you’re not in that business, you’re probably thinking to yourself “What on earth is logistics?” The speaker then states that logistics is essentially a courier service for whatever your company’s product is. He says that they will be the best […]
Executives often spend “windshield time” and even scheduled time crafting the words they will use to convey their vision. With so much time spent on what to say, why is it that we often have to repeat ourselves two or three – or ten – times before we get everyone in the office “on board”? I’ll tell you why: it’s not just about what you say; it’s how you say it that makes the difference. Content represents only 7% of what people remember after they have heard you speak. The bulk of what people understand (93% of it, actually) is conveyed through your gestures, the eye contact you make with the crowd, your body language and movement, and your tone of voice. Does your body language and tone of voice “say” what you want it to say; what you intended?
Last time we started our “Top Tips for Your Next Speaking Engagement”. This is Part 2 of better microphone usage:
Here’s food for thought: when you meet with senior management in your organization, do you know what to say? More importantly, do you know how to say it and when to say it? If not, then you may be selling yourself short when it comes to stating your value to the organization. Sure it’s great to get a company to help take care of the HR, workplace injury and other sections of the company but this won’t help increase the value of yourself if you keep selling yourself short.
Picture this:
Here at Accent On Business, we work with clients from many different professional and personal backgrounds. Whether they are doctors, salespeople, junior executives or administrators, our clients come to us with needs as diverse as they are. Some seek to improve their presentation skills, others are looking to overcome a fear of public speaking, and still others simply want to improve their overall communication skills or create a memorable “elevator speech.” In the end, however, all share a common bond – to be the best they can be at what they do. Recently, one of our regular clients did just that and he wrote us to share news of his achievement.
Prepare for your call by making sure your style of communication (the HOW) matches your message. To start off with a warm, friendly message:
TOP 10 BENEFITS TO A COMPANY ENSURING EFFECTIVE COMMUNICATION: