10.   Attracting and hiring qualified and desirable employees.
9.     Employees are managed effectively and motivated which increases productivity.
8.     Job tasks are readily understood and properly executed reducing the margin of error.
7.     Information is well organized and disseminated correctly, facilitating meeting deadlines.
6.     Interactions with vendors are consistent, which enhances purchasing power.
5.     Staff longevity is increased due to greater loyalty to the employer.
4.     Perception of the company is strengthened which helps to promote future growth and development, leading to increased revenue.
3.     Internal customer satisfaction is enhanced which increases quality assurance.
2.     External customer satisfaction is increased helping to retain existing customer base.
1.     Satisfied external customers readily support your company which encourages new customers and leads to increased revenue.

So, at this point perhaps you’re wondering how you and your staff measure up. Well, how did you do when you looked at the risk factors? Could you identify with any of these points or are you beginning to think you need to consider these issues? If so, you’ve taken an important first step in improving your business and keeping your customers satisfied. Of course you may also feel it’s somewhat overwhelming and are unsure of where to start. A good beginning is to identify key processes and/or departments in your organization and their impact on your business. Next, you’ll want to spend time meeting with the people in those departments and having some candid discussions about what’s going well and where improvements are needed. Last, but certainly not least, is to solicit feedback from your customers. Try to truly decipher how your customers feel about the way your company relates to them. Not only will this information be invaluable to you, but also your customers will see that their opinion is what counts!

As we stop for a moment and look at our day-to-day interactions, it’s remarkable to think of how many opportunities we have to make an impact on others. It often comes down to HOW we communicate our message; not just the words but the delivery of those words. Still think it’s too costly to invest in training staff to communicate effectively? My guess is you responded with a resounding “NO”! Good for you. You know the cost of doing business and want to spend your budget dollars where it makes good BU$INE$$ CENT$.