That statement, while true, just isn’t memorable, and doesn’t make me “feel” any sort of compulsion to do something to help my employees get healthier… or to change my insurance broker.

Our client needed a few stories to illustrate their fine work and why a potential customer needed to do business with them. Consider this story:

Recently, our wellness nurse received a glowing “Thank you!” from one of our clients, an employee at a marketing company. “Thank you!”, she said, “for helping me lose over 60 pounds and get off of four medications. I couldn’t have done it without you. I’m now walking steps every day at work and haven’t felt this good in years!” Weight loss and nutrition programs are just two of the several ways our team helps your employees gain health. And we all know that healthier employees means lower insurance costs.

What are your company’s stories? Why do you do what you do? How did you get started doing what you do?