How Much Do Poor Communication Skills Really Cost?

TOP TEN RISKS TO A COMPANY WITH INEFFECTIVE COMMUNICATION:
- Inability to attract qualified job applicants.
- Poor hiring decisions.
- Miscommunication of key information resulting in either rework or errors.
- Staff burnout due to low morale and lack of motivation.
- Reduced staff retention and subsequent increased staff turnover.
- Inability to meet critical deadlines.
- Costly purchasing errors with vendors.
- Damage to company image and loss of revenue.
- Frustration among internal customers which leads to downtime.
- Misperceptions and frustrations among external customers which equates to dissatisfied customers.
As you can deduce from the preceding top ten risks, ineffective communication is generally not limited to one or two situations or a few employees. Rather it can start out on a small scale and if left unattended, can have a spiraling effect across departments. This can manifest itself in a pervasive company problem, which often leads to finger pointing […]
CJ McClanahan, President of Reachmore Strategies is our guest blogger today. To learn more about Reachmore Strategies please check out their website:
Think of your last conversation. If you remember what you said more clearly than what you heard, you probably need to work on your listening skills.

Remember: when selling by phone, 84% of the message is conveyed by the quality of the voice and the intelligibility of the speech. Pitch, tone, inflection, and pronunciation matter!
Watched a few local business video blogs last week. Certainly the blogs allow for the dissemination of information and quick messaging to staff and to customers. The words we heard were all good messages. You and I both know, though, that communication follows the “93/7 Rule”. 7% of what is communicated comes from the words chosen. A full 93% comes from the image left behind from body language, nonverbals, facial expressions, and inflection (tone of voice). In our office, we’ve certainly seen the need to provide more seminars on how to create impressive videos. We had a video wall from