The old saying goes that some pieces of information just “go in one ear, and out the other.” Did you ever wonder why? It could be a number of things: you haven’t had your coffee for the morning, there’s a rock in your shoe, or maybe that the person you’re listening to is saying things that just aren’t memorable to you. But a story could definitely help in making that message stick.

Good salespeople need stories to sell their products or services. For instance, you might be in a meeting and the speaker standing in front of you is talking about logistics. If you’re not in that business, you’re probably thinking to yourself “What on earth is logistics?” The speaker then states that logistics is essentially a courier service for whatever your company’s product is. He says that they will be the best […]