What We Forget: Personal names, business names, job titles, job 
descriptions
What We Remember: Pain! Vivid images of pain! Feelings of discomfort!
So if you want your self-introduction to be memorable to get a qualified lead, you need to show people in 60 seconds or less what sort of pain your typical clients experience and how your business offerings ease that pain.
Give people names, titles, markets and job descriptions and they’ll forget you. But paint a picture of how you alleviate your clients discomfort and they’ll remember you!
