Show Respect, Trust, and Approachability – Lessen the Discomfort of Difficult Conversations
Can you recall your last really good conversation? I mean the type of conversation in which you and your communication partner truly shared the engagement. Perhaps you believed the same things, agreed on specific issues, laughed at the same points, and were both astonished by the same topics. You both really seemed to enjoy each others company.

A good speech has a clear, relevant message supported by facts. A great speech has a clear, relevant message supported by stories that make the topic being discussed more interesting and more memorable.
As a business professional, your day is filled with interactions ranging from short telephone calls to important conversations with colleagues, sales presentations, and the occasional formal speech.