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Crush your TEDTalk with these 10 essential tips

One of our clients, Natalie Schneider, recently gave a TEDTalk about Innovation — going from zero to one.

Natalie is an amazing client, and this TEDTalk is the result of three sessions to craft the story and five grueling practice sessions. She practiced on her own about 24 times in between our last two sessions.  Our last session was a dress rehearsal the day before the event, which was the first time she learned she had to stay on that little red carpet on a very large stage. She spoke before a 400-person audience, in which sat only 4 friends. The rest were complete strangers.

After completing this talk, we collaborated to create this article on 10 essential tips to crush your TEDTalk.

1. On the stage of the TEDTalk is a red dot. You’ve probably seen it as part of their branding. The red dot does […]

Martech Podcast Interview — Executive Presence & Why It’s Important

Ever wonder why some people get promoted over others despite the same level of work, preparation, or intelligence?

The reason often lies in something we call “executive presence.” It’s what helps you stand out in a crowded field of other top performers, and it accounts for more than 25% of what it takes to be promoted into leadership positions or get that next prime assignment.

Our Director of Public Speaking and Professional Presence, Alexandra Rufatto-Perry, was featured on the Martech interview series to speak about executive presence and why it’s important for marketing professionals. Alexandra and her CEO, Ellen Dunnigan, work as professional communications coaches with executives in a variety of industries to help them say what it is that they need or want to say, while looking and feeling their confident and influential best.

Want to find out more about executive presence and why […]

2017-06-15T21:06:09+00:00 By |Categories: Exclusive Content, Executive Presence, Professional Communication|Tags: , , , , |Comments Off on Martech Podcast Interview — Executive Presence & Why It’s Important

Speak Like an Executive

executive summaryPresenting to busy company leaders and clients requires us to shift our style of speaking from “details and conclusion” to “executive summary”. In a traditional Executive Summary in a business case, business plan, or white paper, the writer presents the key findings (or the conclusion or the “ask”) in the very first line of the document, followed by the salient facts and details — only the salient details. This is also the perfect guideline for your spoken word with busy executives.

Busy company leaders and client executives have little time and patience for details — and, really, they don’t need all of the details because those details are typically your job, and they count on you for that. Executives won’t and can’t take the time for a long presentation from you, full of details and reasoning followed by […]

Turn Up Your Influence with Science-Based Executive Presence [Infographic]

Ever wondered why some people get chosen or promoted over others despite the same level of work, preparation, or intelligence?

According to Deborah Gruenfeld of Stanford University, people make judgements about our competence within milliseconds. How do you prove yourself as competent and professional in that sliver of time?

It turns out there’s much you can control in how people experience you, even as you pass them in a hallway or stand in line for coffee. Scores of scientific studies have consistently pointed to three elements of “Executive Presence.”

3 Core Elements of Executive Presence

In short, Executive Presence hinges on three factors: Style, Substance and Character, accounting for more than 25% of the likelihood you’ll secure a prime assignment or leadership position.

  • Style: Includes how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound; in essence how you say what you […]

You Need to Be Heard!

Marley's Rental & StagingWhen was the last time that you went to an event that didn’t have technology? No microphones, no speakers, no event lighting, no stage, no screens? It was a pretty long time ago, right? Now, we don’t consider an event a success without the proper technology, or at least a microphone! We can’t even go to church without coming into contact with some type of event technology that looks professional and amplifies the messages of the speakers and performers.

A couple of weeks ago, we spent time with Markey’s Rental and Staging – an onsite event technology provider based right here in Indianapolis. Did you know they have a 30,000 square foot warehouse? It houses many different types of event technology – from microphones to lights to speakers to stages and scaffolds – Markey’s has a variety of all […]

Top Six Communication Skills for Negotiation

Negotiation is how we form partnerships and strategically place ourselves and our businesses in the right direction for growth and success. Because negotiation skills are important in every aspect of business, Accent On Business has a few tips on how to effectively communicate and negotiate with potential partners, clients, and colleagues while improving your executive presence.

Stories Add Spark

Recently we met with a new client, an insurance and benefits broker, who does important and serious work in lowering the cost of insurance by helping companies establish wellness programs. The broker needed to describe their unique selling proposition such that the target customer would want to switch insurance brokers. They were keen on telling target customers that the company would pay less for their insurance plans if the company’s employees were healthier as a group.

Don’t Cry Uncle!

WinterAccording to the Farlex Dictionary of Idioms, to cry (or say) uncle means to admit defeat and/or plead for mercy, especially in an informal physical contest of some kind.

It’s cited as an American phrase that came about in the early 1900’s attributed to bullying on the playground; however, there are also two other theories as to its true origin: Ancient Rome and 19th Century England.

The Roman theory suggests children who were in the throes of battle with a childhood bully were commanded to say “Patrue, mi Patruissimo” or “Uncle, my best Uncle” in order to be freed.  Uncles at that time were given the same level of respect and regard as fathers were, and therefore the cry “uncle” was a way for the victim to grant the victor high status.  The English theory states that it came from a joke regarding a […]

Not Your Average Piece of Toast!

toastThe number one question I’m asked when I’m discussing my role as a speech and communications advisor for Accent On Business is this;
“Oh! You are just like Toastmasters aren’t you?”

Sigh.

No, we’re not just like Toastmasters.  I don’t have anything negative to say about the organization, they provide opportunities to practice giving speeches in public and that’s a good thing!  However, we are so much more.

The next question inevitably is “But you teach public speaking right?”

That’s correct! Let me tell you what makes us different and uniquely qualified to assist you with what you need.  Our experts are nationally certified speech language pathologists, professors of story and rhetoric, veterans of communication in corporations, and scientists in mind and heart.  We’re focused on the expectations of the audience and the professional presence of the speaker. We’re concerned about the speaker’s well-being and […]

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